It’s like seeing 0.99 cents rather than $1. Chunking the goal like this for the consumer helps them feel like it’s easier to reach the reward. Or two stamps instead of one for hitting the halfway point. So perhaps consider offering the first two stamps for free. In essence, the easier it is to ‘ Chunk‘ your loyalty steps and see the end approaching, the faster consumers will work to achieve it. It’s also important to consider how many steps you offer up front. Someone will often push harder to finish a goal (complete a number of purchases) the closer they get to finishing that goal. consumers will visit a coffee shop more often than their hair dresser, so adjust your offer accordingly). Is it 5 purchases or 10 purchases? This should be decided by how frequently a customer will visit your store (i.e. Only offer this item to people who have completed your loyalty steps.ī) Once you have your digital loyalty card offer (preferably intangible and inaccessible through other means) in mind, you need to figure out what it takes to redeem this offer. And if you have to offer a tangible/physical item, make it something that can’t otherwise be bought elsewhere. How about an experience only accessible through your digital loyalty program: a tour of your facility (like a wine seller offering a private wine tasting and tour of a vineyard for every 5th purchase). So instead, to ensure a strong loyal action rather than a one off purchase, offer something intangible. If the user can “ pay-to-win” they often will – this is prevalent in the mobile games industry and cheapens the experience – making them feel less loved by or involved with your brand. Whether you’re giving something away for free or offering them a chance to buy an exclusive item, the power of your loyalty program is not just in what you offer, but how you offer it.Ī) When considering a digital loyalty card offer, consider something that can’t be bought with money. But if you want your digital loyalty program to be one that customers remember and actually use, the offer needs to be good.

Drive more customers into your store and entice them to come back – be loyal. Your digital loyalty card goal is simple. Which brings us to today’s post, 3 simple steps you can take to make a digital loyalty card program: 1.Figure out your offer And as if that wasn’t enough incentive to make a digital loyalty card, we recently showcased 5 reasons why you should consider digital loyalty in a sweet Infographic. But today’s article is more specifically beneficial.Īnd now that you understand why it’s a good idea, it’s time to implement. So why not make their wallet content digital as well? According to The 2015 Loyalty Report- “48% of loyalty program members would like to engage with a digital loyalty card program through their mobile devices.” As the mobile wallet grows, so will this number. People consume their news, magazines, and books all through digital. Both for economical and environmental reasons – paper is dying.

Delete loopy loyalty account